Solving Real-World Business Problems in the Classroom
The Pilon School of Business at Sheridan College continuously seeks to provide opportunities for students and faculty to collaborate with different industries. These real-world, relevant projects are mutually beneficial.
Benefits of Becoming an Industry Partner
- Experiential learning for students
- Students get to apply concepts from the classroom to real-life business situations
- Value-added insight for employers who receive fresh perspectives on business challenges
Does it sound like something you and your company might be interested in?
Read below for more information.
Why Sheridan Students?
Sheridan students have a reputation for being ready for the workplace. The programs thoroughly prepare students for real-life business situations and processes. An industry partnership is one way to help accomplish this. Students will also be prepared to tackle the task at hand, as professors ensure the material that they would need is covered in their courses.
Which Business Discipline Works Best for You?
In addition to Capstone courses, students from a variety of business disciplines embrace projects with industry partners to solve business problems. Areas of focus include:
- Business Process Management
- Global Business
- Project Management
- Supply Chain Management
- And more…
According to your business needs, we can help you select which program would be best suited to solving your particular business problems.
How Does the Process Work?
Faculty led courses begin in January and September and run for a total of 15 weeks. Students collaborate on projects in classes with direction from professors. Industry partners provide feedback and guidance by actively participating in meetings and attending presentations.
Interested parties can submit an application outlining basic company information and a summary of the business challenge.
If a suitable opportunity arises, industry partners are contacted with next steps which include crafting a statement of work that outlines the scope of the projects. Upon project completion, a follow-up will help evaluate the overall process. Please contact Paul Sarkissian for additional details.
Advertising and Marketing Communications – Management students partnered with AWAKE Chocolate in 2016 to overcome a pressing business problem – how to build awareness, especially among the key target market of millennials, with a limited budget. Mississauga-based AWAKE Chocolate, featured on Season 7 of Dragon’s Den, is also pursuing new customers and opportunities to generate word-of-mouth advertising. Cutting through the competitive clutter and providing AWAKE with a winning game plan was an opportunity that Pilon School of Business students eagerly pursued by developing a promotional online video to build awareness plus an integrated marketing communications plan. Google “sheridan curiosities awake” for details on how our advertising students used creative problem solving to help AWAKE Chocolate.
Indus Community Services
Marketing Management students from the Pilon School of Business successfully completed a community engagement project to help Indus Community Services reach a diverse market.
Indus Community Services is a not-for-profit organization, based in Mississauga. They respectfully provide clients of various, diverse backgrounds appropriate support in their settlement, social service, and health and educational needs.
These marketing students completed and submitted a well-researched and analytical marketing plan report to Indus Community Services and it was very well received by the Indus executive team. They were guided by Professor Doug Greenwood.
Where do I start?
The application, including a detailed description of the business challenge, will help determine a possible fit with one of our programs. The faculty lead makes the final decision.
How much does it cost?
There is no fee involved at this time.
No obligation – you are welcome to make a donation.
When can we get started?
Things usually begin in September and January (the start of our core academic terms).
What can I expect to receive?
Depending on the program, the deliverable is usually a report and/or presentation. Most of the programs do not implement their recommendations, but a co-op student or recent grad can certainly help! Students learn key concepts from faculty and work on their projects in groups. When students add fresh insights and learn from real-world challenges, it’s a win-win.
What is expected of the employer?
We estimate the time of commitment to be in the 30-40 hour range over the course of the 15-week term for meetings, answering student e-mails, and attending any presentations. Providing as much data/information as possible will help students understand your organization’s current situation.
What are capstone courses?
Capstone courses focus on integrated learning. The aim is for students to apply learned skills to real-life situations. While regular courses may have one main project in addition to other evaluations, a capstone course has one main project that is worked on throughout the semester. It is therefore expected that the final report and presentation would be well thought out, very thorough, and detailed.
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