Solving Real-World Business Problems in the Classroom
The Pilon School of Business at Sheridan College is seeking to facilitate industry collaboration with students and faculty through real-world projects. The mutual benefits include experiential learning for students and value-added insight for employers who receive fresh perspectives on business challenges.
Capstone courses, and others from a variety of business disciplines, often embrace projects with industry partners to solve business problems. Areas of focus include finance, marketing, business process management, supply chain, advertising, global business, and more.
Faculty-led courses begin in January and September and run for a total of 15 weeks. Students collaborate on projects in classes with direction from professors. Industry partners provide feedback and guidance by actively participating in meetings and attending presentations.
Interested parties can submit an application outlining basic company information and a summary of the business challenge.
If a suitable opportunity arises, industry partners are contacted with next steps which include crafting a statement of work that outlines the scope of the projects. Upon project completion, a follow-up will help evaluate the overall process. Please contact Paul Sarkissian (firstname.lastname@example.org) for additional details.
Advertising and Marketing Communications – Management students partnered with AWAKE Chocolate in 2016 to overcome a pressing business problem – how to build awareness, especially among the key target market of millennials, with a limited budget. Mississauga-based AWAKE Chocolate, featured on Season 7 of Dragon’s Den, is also pursuing new customers and opportunities to generate word-of-mouth advertising. Cutting through the competitive clutter and providing AWAKE with a winning game plan was an opportunity that Pilon School of Business students eagerly pursued by developing a promotional online video to build awareness plus an integrated marketing communications plan. Google “sheridan curiosities awake” for details on how our advertising students used creative problem solving to help AWAKE Chocolate.
Connect with Us
Have a success story that you want to share? Contact us and we’ll make sure to add it to our page!
If you’re interested in becoming an industry partner or would like to know more details on how to get involved, send us an email at email@example.com