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Hoops All-Star Social Media Challenge

March 5, 2015 @ 10:00 am - 4:00 pm


Hoops All-Stars Basketball Camps


Founded in 2001, Hoops All-Stars is a not-for-profit organization that organizes recreational and non-competitive basketball camps for boys and girls ages 7-13 across the Greater Toronto Area (GTA). The organization is funded through corporate and community sponsorships from TD Bank, Bay St. Hoops, and The Catherine and Maxwell Meighen Foundation.

The basketball camps are provided free-of-charge to families. The organization’s goal is to add value to communities by “training kids for life”, emphasizing the core values of leadership, team work, fair play, and active living.

The Challenge

Hoops All-Stars has organized over 50 basketball camps in Toronto, Mississauga, Oakville, York Region, and Milton, training over 7,000 kids. The organization is currently re-designing its website (see www.hoopsallstars.com) to better engage with its target audiences:

  1. Families and their children. Online camp schedules and online registration will streamline communication and the sign up process.
  2. The value of community engagement through the basketball camps must be evident to corporations and community groups.

Hoops All-Stars is not currently on any social media platforms. The organization has had some success with public relations; several newspaper and local magazine articles have been written. Families are quick to provide testimonials for use on the website.

The Contest

How can Hoops All-Stars use social media to communicate and promote its programs to families? How can Hoops All-Stars use social media to create sponsor value and gain additional funding dollars?

When creating your ideas, please clearly identify the recommended platforms and why you have chosen them. Any platform may be considered. What strategies will be employed to engage with the audience(s)? What are your specific ideas and how will they be implemented? Implementation will be the responsibility of a volunteer or team of volunteers.

On March 5th, your team will present your recommendations to a panel of judges. One of the judges is a Hoops All-Stars co-founder and member of the Board of Directors.




Sheridan – Davis Campus
7899 McLaughlin Rd
Brampton, Ontario L6Y 5G5 Canada
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