PSB students shine in Creative Edge Marketing Challenge

The PSB Marketing Association (PSBMA) partnered with EDGE Sheridan to bring the first Creative Edge Marketing Challenge to Sheridan students. 

This challenge tasked students to apply their knowledge to solve a real-world marketing need for SideBiz, an online marketplace that showcases Canadian artists’ work. The venture was founded last year by two Sheridan alumni, Kelsey Verzotti and Jacob Sheffield, and has since been developed in Sheridan’s start-up incubator, EDGE.  

The task was to determine a secondary target market for SideBiz and create a plan to communicate with this chosen audience. The challenge received amazing submissions from students who have a clear passion for marketing and were eager to help Sidebiz. Congratulations goes to the first place winner, Reem Yafawi, and the runner up, Lynne Li, who both created exceptional, comprehensive solutions for the challenge.  

“The experience challenged me to apply what I learned in the classroom to practice,” said Li. “I love the work that SideBiz is doing so I was excited to propose a solution that would help their business grow.”

The founders of SideBiz were impressed with the quality of the submissions. In addition to Kelsey and Jacob, the challenge was also judged by Sheridan professors Carol Bureau and Michelle Guile, and the programs lead at EDGE, Besma Soltan. The event was expertly organized by Olivia Ibbott, the co-president of the PSBMA.  

“This marketing challenge was an incredible way for us to connect with aspiring marketing professionals and gain new perspectives and ideas,” said Kelsey Verzotti and Jacob Sheffield. “We look forward to implementing these ideas to continue growing our business.”

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