Project Reinvention: Meet Mahfuz Chowdhury

Mahfuz HeadshotA former Sheridan College student. An award-winning Candybox Marketing manager. Soon to be Pilon School of Business’ honoured guest for his upcoming book launch next week Wednesday.

Mahfuz Chowdhury has a career that he loves and has now added the title of author in addition to marketer. However, the puzzle pieces of his life did not always fit together so easily. Mahfuz has had quite the journey to get to where he is now.

A UofT Detour

Mahfuz’s post-secondary experience first consisted of a Business Administration program at the University of Toronto. However, as many of us tend to feel, he too had little idea what he really wanted to do while at university. Business Administration seemed like the safe choice.

It was at UofT that he had one of his toughest years, as he was not only suspended from the university with the added weight of $30,000 in debt, but had also been processing the end of a relationship with his long-term ex-girlfriend. Not to mention, there was the constant bubble of stress engulfing him – people forever speaking of the need for experience to get a job in any industry. Panic ensued as he realized the only experience he had at the time consisted of serving coffee at Tim Horton’s. Little did Mahfuz realize that these hard and stressful times would eventually lead to better days.

A Sheridan Plot Twist

Life started to take a turn for the better for Mahfuz once he started the 3-year Marketing program at Sheridan College. According to him, it was one of the best decisions he has ever made.

“The passionate Sheridan professors made me realize that Marketing was the right path for me, and assisted me every step of the way…It wasn’t until I got to Sheridan where I realized that Marketing was my calling. Marketing has always been my passion. I always loved the idea of being creative and bringing fresh ideas to life.”

– Mahfuz Chowdhury

It was through Sheridan’s Co-op program that allowed him the opportunity to obtain a position with Candybox Marketing. Mahfuz had been searching for a placement for his co-op work term and happened across Candybox marketing on LinkedIn. He connected with the founder and Sheridan College alumnus, Darrell Keezer, who invited him to a meeting at a local Starbucks. As it turns out, this meeting was life-changing. Mahfuz has since been part of the Candybox Marketing team for over six years.

Project Reinvention

The idea of ‘reinventing yourself’ to become your best version was always an appealing thought for Mahfuz. While at Sheridan, he started an initiative called Project Reinvention. The purpose of this project was to help provide students with value through blogs, podcasts, and speaking events. Mahfuz enjoys speaking to millennials and sharing fresh ideas. His very own personal development had involved collecting and filtering the best ideas, of which he enjoys sharing with students. The initiative was an inspiring success! In fact, it did so well that Project Reinvention acquired 2,000 subscribers within its first nine days and had its blog posts shared worldwide. Now, Mahfuz Chowdhury’s Project Reinvention initiative is a book too!

As you can tell, instead of letting his hardships and rough times paralyze him, Mahfuz made a conscious decision to work on himself and bounce back from a very challenging period in his life. He started a journey of personal development journey as well as his aforementioned initiative, and these are both highlighted in detail in his first book.

Do you have any questions for how Mahfuz had the energy and courage to turn his life around? Why not ask him in person?! He will be at Sheridan College on Wednesday September 27th to share more of his story. The evening includes a question and answer period in addition to a presentation, and book signing. Attendees will be able to purchase a copy of Mahfuz’s book for $15 and/or win one of the three giveaways. Come join the us and PSB’s Marketing Association at HMC Campus in the Lecture Hall for an inspiring evening!

Book Launch Promo Banner

Register now for this free event!


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By: Maya St. Kitts

Maya St. Kitts is a marketing coordinator for Sheridan’s Pilon School of Business. For her, student engagement is not only a mission, but also a lifestyle. As much as she loves to use the written word in English, communicating in French, German, and Spanish are also her passions.

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