The Student Digital Accelerator Program is back for Summer 2017
The Student Digital Accelerator Program is back for Summer 2017 at the new Hazel McCallion Campus!
Sheridan’s Pilon School of Business, in partnership with Digital AdLab powered by DoubleClick by Google, announces the return of the Student Digital Accelerator Program beginning May 2017.* The Student Digital Accelerator Program will cover a broad range of topics including Programmatic Buying, Real-Time Bidding, Audience Targeting, Inventory Monetization, Data Management, and Creative Management, among many others, in order to establish the fundamentals of digital advertising, while addressing the subjects impacting the market today. Through in-class access to the DoubleClick by Google Digital Marketing Suite of applications (DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick for Publishers and the DoubleClick AdExchange), students will gain first-hand experience of the most broadly utilized applications in the industry.