Register Now: Spots are available in the Student Digital Accelerator Program

Register Now for Pilon School of Business Student Digital Accelerator Program, in partnership with Digital AdLab. Powered By DoubleClick by Google.


Digital AdLab, powered by DoubleClick by Google, in partnership with Sheridan’s Pilon School of Business, introduces the Digital AdLab Student Digital Accelerator Program. The program is designed to provide current advertising and marketing diploma and degree students with the practical knowledge and hands-on software training in digital advertising that will enhance their value to future employers. “We are very excited to launch this program with Sheridan’s Pilon School of Business,” says Raymond Reid, Founder and CEO of Digital AdLab. “Sheridan is a recognized leader in digital and interactive education and has demonstrated a history of collaboration with industry to deliver relevant educational experiences.”

Delivered over a period of 12 weeks (January 20 – April 21), the Student Digital Accelerator Program will cover a broad range of topics including Programmatic Buying, Real-Time Bidding, Audience Targeting, Inventory Monetization, Data Management, and Creative Management, among many others, in order to establish the fundamentals of digital advertising, while addressing the subjects impacting the market today. Through in-class access to the DoubleClick by Google Digital Marketing Suite of applications (DoubleClick Campaign Manager, DoubleClick Bid Manager, DoubleClick for Publishers and the DoubleClick AdExchange), students will gain first-hand experience of the most broadly utilized applications in the industry.

About Digital AdLab Inc.

The Digital AdLab’s mission is to provide the foundational knowledge and training to advance the field of digital advertising as a career in today’s digital economy. Digital AdLab offers a series of training programs designed to meet the needs of Educational Institutions, Marketers, and Advertising Professionals. Founded in 2015, Digital AdLab Inc. is headquartered in Toronto, Ontario. To find more information about Digital AdLab and to register for a future training program, visit

Program Information

The program has limited spots (25) and is open to our Advertising and Marketing Communication Students, and to any Marketing Students of PSB. The cost is $299 + GST. The program runs Fridays from 11:00-2:00p at HMC Room B592, starting January 20, 2017 and finishing April 21, 2017.

Register Now

Register today as spots are limited

Questions? Contact us

For more information contact:


t: 416-909-4048

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