OCMC Poster Competition
“Watching my education translate into a promotional piece that not only am I a part of, but that will be shared across the campus and the school’s social media is an incredible feeling”
This year, Sheridan’s Marketing students were given to opportunity to participate in a poster contest for the Ontario Colleges Marketing Competition. Over 375 students were tasked with the creation of a poster utilizing images, content and a detailed document outlining the client wants which were provided to students by the Manager of Student Engagement; Crystal Bennett. Not only was this was an excellent chance for the student’s to demonstrate their skills, they also built real marketing content for their portfolio.
Each student interpreted the content and created their own version of the poster. Finalists from each class were chosen – the posters this year were excellent. “It’s a balancing act between aesthetics and branding just as you would face in the real business world – and students embraced the challenge” remarked Chantal Windmoller, Instructor of Digital Marketing. From there, the work was judged by the Manager of Student Engagement and the Associate Dean for the faculty of Business; Lorraine Elliott – not an easy task. The judging was done blindly – meaning the judges did not know who created the work they were considering. Once the finalists are narrowed down to the top 3, other faculty may be called upon to vote for their favourites.
Top 3 Finalists
Congratulations to this year’s winner, Codie Black, a Business Administration Marketing student in her 2nd year. Second place goes to Owais Hikmat and third place to Alexandra Torres. Codie commented on the competition saying, “The Marketing Graphics Poster Competition was a great experience, and a wonderful addition to my expanding marketing portfolio. I was able to include this during my co-op search, and it helped me land a dream placement. The process was really exciting, especially since I am a member of Sheridan’s OCMC team. Watching my education translate into a promotional piece that not only am I a part of, but that will be shared across the campus and the school’s social media is an incredible feeling.” Congratulations to the winners and to all of this year’s participants.
By Sheldon Samlall