Darrell Keezer, Sheridan alumnus to be inducted into Sheridan Business Hall of Fame 2014
Darrell Keezer, Sheridan Alumnus – Business Administration Marketing 2005 and President, Candybox Marketing is slated to be inducted into the Sheridan Faculty of Business Hall of Fame at the annual Business Academic Awards Celebration held this spring.
Darrell founded Candybox Marketing, a digital marketing agency, in 2008, at the age of 23. Built with a goal to make the web sweet, Candybox met with unprecedented success and quickly became a recognised leader in Digital Marketing Campaigns, serving a broad and influential client base across the USA and Canada.
With clients including FOX Broadcasting, Spin Master Toys, IBAO, KwikKopy and the Toronto Police, Darrell has launched hundreds of lead generation and creative social media campaigns that have been used as case studies in many industry publications. Darrell has become known as a leading Digital Marketing expert across multiple industries, helping clients make the switch from traditional advertising and reducing their marketing carbon footprint.
With a focus on implementing new initiatives that better support clients’ success, his Social Media Workshops have seen over 1000 businesses trained in the benefits of integrating social media and building customer relationships online. Darrell is a sought- after speaker and has given keynote addresses at many Marketing and Entrepreneurship events across the country, inspiring companies to embrace how their customers have changed.
Darrell has a passion for equipping the next generation of marketers and has built a young, effective team who are pushing the limits of where traditional agencies have gone. He has enjoyed numerous opportunities to interact with and influence the Sheridan student body, assisting with the direction of the Marketing program and hiring Sheridan Graduates. Married with four children, Darrell believes strongly in giving back and he prioritises serving several Not for Profits each year, assisting them to market themselves online and to effectively engage with their donors.
“Sheridan College was the starting point in my journey, and a lot of what I do now is as a result of the passion that I picked up from the faculty who mentored me. It wasn’t ever about just getting the job done, but about inspiring us to go beyond the status quo,” said Keezer.