Advertising & Marketing Communication students compete for Oticon Hearing Health Campaign

3Sheridan Advertising and Marketing Communication students were recently challenged by Oticon Canada to create and advertising campaign to be used nationally to promote awareness of hearing health.

The Oticon Challenge: Create an advertising campaign that can be used nationally and in global markets and will cover one of the following areas: general hearing health awareness campaign; target friends and family of a loved one with a hearing loss; or target a person with a hearing loss.

The Oticon campaign included two to three different popular advertising mediums like newspaper and direct mail. Other examples include brochures, magazines, Yellow Pages ads, posters or similar for use in a hearing clinic, or rack cards, with very minimal website or social media advertising. However, we are always looking for ways for hearing clinics to increase their online presence.

Teams of one to four people may work together. The campaigns will be presented in December with the winners receiving $2000 (per team). The top two finalists will receive a letter of recommendation from the Susan Lucas, Marketing Manager at Oticon Canada. The winners will have their campaigns launched nationally in January 2014.

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