Sheridan Faculty of Business students pitch ideas at President’s Innovation Challenge
Sheridan Marketing students Ryan O’Keefe, Eric Burley, Anne Decena, and Nick Menze recently competed in the President’s Innovation Challenge hosted by Sheridan College and Cisco Canada with their idea to consolidate all the transit in every host city into one page and application with a link to a portal attached to the main Toronto 2015 Pan Am/Parapan Am Games (TORONTO 2015) page.
“Southern Ontario and greater Toronto transit is our hot topic and we wanted to consolidate all the local transit maps and apps of the host cities into one application. This would lead to advertising opportunities and then to apps to allow users to see crowd control, entrance bottle-necks and street views,” said Ryan O’Keefe.
Sheridan Tourism and Travel students Nigel D’Souza, Mara Buda, and Spencer Copeland pitched their multi-platform phone app for visitors to locate the TORONTO 2015 venues, see the programs for each category, and to find the closest restaurants and shops to visit during event breaks while offering special discounts to attractions, shops and restaurants as incentives to use the app.
“Our aim is to make things easier for visitors and locals who don’t know the areas very well and bring them together. We would advertise it with the help of Tourism Toronto, the PanAm and ParaPan games website and through their partners,” said Nigel D’Souza.
Nine Sheridan teams developed and refined their ideas during the day-long challenge event, mentored by representatives from Cisco, Sheridan, Soft Gravity, Fuse Marketing, and TORONTO 2015. The top five ideas were presented to a panel of three expert judges.
Cisco Canada, in conjunction with Sheridan College, Fuse Marketing and Soft Gravity, congratulate the winners of the President’s Innovation Challenge. Chau Le, Yee Ting Lee, Leena Salem and Jason Smith from the post-graduate Interactive Multimedia program were awarded a $10,000 cash prize for their idea of a Pan-Ambassadors geo-tracking application that enables non-English speaking visitors to TORONTO 2015 to connect in real-time with locals who speak their language.
The People’s Choice Award was given to Kaye Mao, Ali Tayyebi, Deron Li, and Riley Co, students in Sheridan’s Bachelor of Interaction Design degree program, for their idea of an interactive fan application to drive positive behaviour among TORONTO 2015 athletes. The app would allow fans to vote who is their favourite athlete, most sportsman-like, and most likeable athlete, displayed on interactive touch screens at the venues.
Sheridan congratulates all the competitors at the President’s Innovation Challenge.