Dr. Wael Ramadan presents The Asset That Money Can’t Buy at ARCC Lunch and Learn series
Sheridan Faculty of Business professor Dr. Wael Ramadan recently presented the research that underpins his new book “The Asset That Money Can’t Buy: The Influence of Organizational Culture on Sustainable Competitive Advantage of SMEs, World-Class Status, and Region”, LAP LAMBERT Academic Publishing.
The presentation was part of a lunch and learn session held in the Applied Research Collaboration Centre, E207 at the Trafalgar Campus.
Dr. Ramadan’s first book: The Asset That Money Can’t Buy, is a three-essay research work that examines the effects of objective aspects of business organizational culture and the region on objective measures of the outcomes of sustainable competitive advantage.
The first essay examines the association of objective aspects of business organizational culture on objective measures of sustainable competitive advantage. The second essay describes a conceptual model and provides recommendations for best business practices for manufacturing firms to generate competitive advantage when exposed to global market processes. The third essay recommends economic development policy makers and business leaders to consider new business models that take advantage of regional economies in order to stay competitive.
Dr. Ramadan is professor of Project Management in the Sheridan Faculty of Business and serves on the board of directors for PMI Lakeshore Chapter. Dr. Ramadan’s book is published by Lambert Academic Publishing ISBN-13: 978-3844313925.