Professor Wael Ramadan celebrates the launch of his first publication: The Asset That Money Can’t Buy

Wael Ramadan

Dr. Wael Ramadan

Dr. Wael  Ramadan, Sheridan Faculty of Business professor celebrates the publication of his first book: The Asset That Money Can’t Buy,  a three-essay research work that examines the effects of objective aspects of business organizational culture and the region on objective measures of the outcomes of sustainable competitive advantage.

The first essay examines the association of objective aspects of business organizational culture on objective measures of sustainable competitive advantage.  The second essay describes a conceptual model and provides recommendations for best business practices for manufacturing firms to generate competitive advantage when exposed to global market processes. The third essay recommends economic development policy makers and business leaders to consider new business models that take advantage of regional economies in order to stay competitive.

“Congratulations to Dr. Ramadan on the publication of his book; an impressive achievement indeed – I look forward to reading it,” said Dr. William Holmes, Dean, Sheridan Faculty of Business.

Dr. Ramadan is professor of Project Management in the Sheridan Faculty of Business and serves on the board of directors for PMI Lakeshore Chapter. Dr. Ramadan’s book is published by Lambert Academic Publishing.

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