Sheridan School of Business students compete at Vanier College BDC Case Challenge Event

Left, Sheridan's David Nowell, Crystal Bennett, Jayme Bennett, Chris Carre, and Simon Restall, Director Small Business Development, ScotiaBank

Sheridan School of Business Marketing and Advertising program students competed recently in The Vanier College BDC Case Challenge held in Montreal.

“The Sheridan School of Business team were among the six finalists, winning the Scotiabank award for a second year. The battle was so fierce that it took judges an hour to determine which teams were tops and Sheridan, despite the most innovative and unique presentation, did not make the top three. The team missed one key element in the case, and the judges went with those teams which picked up on that issue,” said David Nowell, Sheridan team coach.

This year, 22 teams from colleges across Canada battled one another on February 13-14, 2010. The Business Development Bank of Canada (BDC) has been a supporter of this competition since its inception. Major sponsors also include ScotiaBank, and McCarthy Tetrault.

Sheridan School of Business students Crystal Bennett, Jayme Bennett, and Chris Carre competed in the Vanier College event. Vanier’s Case challenges are grueling encounters that demand creativity, knowledge, clear thinking, steady nerves and good presentation skills. During the competition students, in teams of three, are isolated for three hours to analyze a business problem they have never seen before, create a Power Point presentation then present a viable marketing plan before a panel of judges. The teams are judged on the practicality and value of their solutions, and the quality of their presentations.

The Vanier College Business Administration Department is host and organizer of the annual Vanier College Case Challenge, an inter-collegial marketing case competition involving colleges from Quebec , Ontario, New Brunswick, Nova Scotia, and Alberta. This competition offers community college and cegep level Business Administration students a singular opportunity to apply what they learn in the classroom to a true to life business experience.

The Vanier College Case Challenge has been such a resounding success that it has grown from three colleges when it was launched by Vanier College, to a planned 22 colleges in 2010.