Sheridan School of Business partners with Tourist Office of Spain to deliver Spain Specialist course
The Spain Specialist program module was offered by Professors Donna Black and Victoria Renton in an intense three-hour section of the Selling Destinations III course offered to third-semester students. The students were then encouraged to study the Spain specialist material for an additional two weeks and prepare for a written test provided by the Tourist Office of Spain. The results are outstanding: 93 percent of the students passed the exam with a 70 percent or higher grade. Each of these 62 students received a special certificate issued by the Tourist Office of Spain in recognition of their achievements to become Spain Specialists.
“Since many of our students will enter the travel industry as retail sales consultants, cruise specialists and consultants with wholesalers, we feel the students will now be able to sell Spain with confidence. They will be able to recommend the areas of Spain that would most interest their clients. We encouraged the students to know how to use the Sales Guide effectively since knowing where to find information is critical to being successful with clients,” said Professor Black.
The Sheridan School of Business Tourism and Travel program is a two-year diploma program offered over four semesters. The Spain Specialist module was offered in the third semester to second-year students, who will graduate in June 2010. The Tourist Office of Spain contributed to the course module with brochures, sales guides, maps and DVDs, so students had the latest material with which to prepare their course. The Tourist Office of Spain stated they are fully committed to this partnership with the Sheridan School of Business and aim to offer assistance for future Spain Specialist programs at Sheridan College in the Tourism and Travel program.