Ontario Colleges’ Marketing Competition 2009
More than 300 marketing program students, staff and faculty gathered in Hamilton, Ontario, site of this year’s Ontario Colleges’ Marketing Competition as Mohawk College sponsored the 3oth anniversary of the annual multi-college competition. The Ontario Colleges’ Marketing Competition (OCMC) brings together hundreds of highly motivated business students and expert faculty to showcase their business marketing talents and earn top awards for teamwork, sales, planning, and strategic thinking.
The prestigious OCMC competition, a two day event, is hosted annually by an individual college and is offered as a student-centred event with volunteer faculty providing organizational assistance and coaching. The OCMC provides business students with valuable learning experiences in a competitive forum and is funded annually by generous corporate sponsors, the Host College, and registration fees.
OCMC events include two types of competitive activities – the highly competitive Quiz Bowl, a multi-college team event, and the Case Events where students prepare either individually or in pairs.
The Quiz Bowl is the only public multi-team event in the OCMC where randomly chosen multi-college teams of four square off head to head to answer marketing quiz questions in 10 highly competitive lightning rounds.
This year’s Quiz Bowl moderator, broadcaster Connie Smith posed questions from three top marketing textbooks and two current marketing magazines as students feverishly competed to be the first to answer in tense showdowns of marketing knowledge.
The Case events include the Direct Marketing Case, The International Marketing Case, The Retailing Case, The Entrepreneurship Case, The Marketing Case, The Integrated Marketing Communications Plan, and The Sales Management Case. These events are open to students from a marketing or marketing related program and challenge students to analyze a problem situation, develop an appropriate marketing strategy, and present the solution in a professional manner.
Also included in the Case Events are Marketing Research where participants develop a research proposal, The Job Interview where students interview for an entry-level position in Marketing, and The Sales Presentation where a student is challenged to organize and execute an effective sales presentation.
Sheridan School of Business OCMC team consists of 18 students in 11 events, coached by more than a dozen faculty.