Sheridan School of Business students host Small Business workshops in Brampton Enterprise Centre

Marketing student, Bhavandeep Aulakh, delivers a workshop for small business in Brampton

Marketing student, Bhavandeep Aulakh, delivers a workshop for small business in Brampton

Sheridan School of Business Marketing, E-commerce and Human Resources students recently designed and delivered workshops geared to small businesses with the promotion and support of the Brampton Small Business Enterprise Centre.

Sheridan second and third year School of Business students from the Davis campus, to date, have designed and delivered eight workshops for Small Business and entrepreneurs at the Enterprise Center in downtown Brampton. The workshops are an initiative of the Sheridan School of Business Council, developed with the support of Sheridan Business professors, and are offered in conjunction with the Brampton Small Business Enterprise Centre which is operated by the City of Brampton with Government of Ontario funding.

The workshops have included presentation, interactive and coaching components. Students covered topics from Self Motivation and Leadership to Negotiation and Positive Influence. This year two Human Resources students, Oshin Chhabra and Lisa Bissoondhari were able to develop the negotiating skills part of our people Engagement theme by providing a practical step by step approach and a hands on activity for each small business owner to apply and practice with.

Both Marketing and E-commerce students have worked together to deliver four “Relationship Marketing and E-commerce” workshops to small business men and women. Students covered topics from Sales and Networking to Customer Retention and Web Design. Two of the Marketing students, Armando Toossi and Bhavandeep Aulakh helped small business owners develop strategies for customer retention and for building increased customer loyalty. Similar to the HR workshops, these workshops included presentation, interactive and coaching components.

“These workshops have provided local small businesses with very useful business skills and inspiration from the energetic delivery. The Enterprise Centre appreciates the partnership we have with Sheridan students and faculty over the years,” said Cassandra Baccardax of the Brampton Small Business Enterprise Center.