Sheridan School of Business Banking and Wealth Management students market “brands” in banking
In a project designed for Sheridan School of Business students to discover the marketing of a bank brand from the corporate level down through to the individual teller and branch staff member, groups of 5-6 Banking and Wealth Management students created displays to market the “brand” of each of the national banks. The resources required include the bank’s annual report and website, their advertising in newspapers and internet and the local branch brochures and pamphlets.
Each group was allowed to self select and chose one of the big 5 banks. A key part of the assignment is for them to identify a branch and manager of their bank in the Oakville area who would be willing to participate.
The output of the project is to build an information kiosk that would portray or present their findings using pictures, written material, handouts, or videos. Each group in the Sheridan Banking and Wealth Management class then presents their material to the other groups and to selected visitors – from industry and other faculties who also provide feedback on their work.